Week 6 - Ted Talks video

In preparation for this weeks class I watched a video on 'How Youtube thinks about copyright' in relation to video communication. This speech was given by Maragret Gould Stewart, who used to work with Youtube but now works with Facebook. Youtube have a usage policy to abide by when a Youtube user uploads a match of copyrighted content. The two files are compared with a heat map system, regardless of whether its a section of the copyrighted material or the sound and image quality. The copyright framework in place compares over 100 years of video a day with the system in place, equal to 36,000 people monitoring videos for 24 hours a day. When a copyright infringement is found, some mediums allow the video to be published for advertising purposes. Take Chris Brown and his song forever, when the song was famous a user uploaded a mobile phone video of the song to Youtube and it was taken down. But years later, when the single wasn't as popular, it was allowed to be used in a viral video of a bride and groom's walk up to the aisle in a church which got millions of hits and created exposure for the song once again.